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The Competition

just IMAGINE if… is an annual international social enterprise and innovation competition, with a prize worth over £100,000, open to anyone across the globe who has a business idea which tackles at least one of the UN Sustainable Development Goals. The 17 goals include clean water and sanitation, affordable and clean energy, and gender equality.

just IMAGINE if… 2020, hosted by Durham University and founder Paul Lindley, launched on 25th November 2019 at Durham University Business School. The competition was open until February 9th 2020, after which ten finalists will be chosen. The ten finalists were then intended to receive support from One Young World and assigned counsellors, to prepare their pitches for the final at Durham University on 30th March 2020 with the winner of just IMAGINE if… 2020 to be announced at the Gala Dinner at Durham Castle on the evening of 30th March 2020.

The winner of just IMAGINE if… will receive research and business support from Durham University, and from our sponsors.

Due to the covid-19 pandemic, the final in March 2020 had to be postponed. To ensure that our 2020 finalists are still supported, our sponsors and organisers have expanded the package of support for the full set of finalists, and relaunched the programme, as just IMAGINE if…2022. An online event on 12th July 2021 will kick start the programme of support, and will culminate in an in-person final on 24th March 2022 in Durham. The winner will still receive research support from Durham University, but all finalists will benefit from an extended programme of business support between July 2021 and March 2022.

For the full details of the prize, please see our Prize page.

Key Dates

24th Mar 22: Competition final in Durham

July 21 – March 22: Support programme for finalists

12th July 21: Relaunch of just IMAGINE if…2022

30th Mar 20: Postponed Competition Final
4th Mar 20: Finalists Announced

9th Feb 20: Competition closes
26th Nov 19: Competition opens

25th Nov 19: just IMAGINE if…2020 launch