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just IMAGINE if… 2020 becomes just IMAGINE if… 2022!

just IMAGINE if… is an annual international social enterprise and innovation competition supporting ideas that tackle our global challenges with over £100,000 worth of university research and business support. It exists to drive social, economic and environmental change in the world through helping small ideas become big realities. If you have an idea to address one of the global challenges, read on…

just IMAGINE if…everyone had healthy food to eat every day.

just IMAGINE if…there was a safe home for everyone to sleep in every night.

just IMAGINE if…everyone had the opportunity to receive as much education as they wanted.

just IMAGINE if… is an international innovation competition, open to anyone across the globe who has a business idea which tackles at least one of the UN Sustainable Development Goals. The 17 goals include clean water and sanitation, affordable and clean energy, and gender equality.

just IMAGINE if… 2020, hosted by Durham University and its founder Paul Lindley, launched on 25th November 2019 at Durham University Business School. The finalists were selected, and it was intended that support from One Young World and assigned counsellors would help them to prepare their pitches for the final at Durham University on 30th March 2020. Due to the global pandemic, the competition final postponed.

Durham University, Paul Lindley and the sponsors of the competition worked through 2020 and 2021 to adjust the programme, to adapt to the global situation, and support the finalists regardless of travel restrictions, renaming the programme as just IMAGINE if… 2022. The new programme will give each finalist a longer period, and greater level of support than previously planned, through online workshops and events, prior to an in-person final on 24th March 2022.

The winner of just IMAGINE if…2022 will receive research and business support from Durham University, and from our sponsors, together worth over £100,000. For the full details of the prize, please see our Prize page.

Our Sponsors

Key Dates

24th Mar 22: Competition final in Durham

July 21 – March 22: Support programme for finalists

12th July 21: Relaunch of just IMAGINE if…2022

30th Mar 20: Postponed Competition Final
4th Mar 20: Finalists Announced

9th Feb 20: Competition closes
26th Nov 19: Competition opens

25th Nov 19: just IMAGINE if…2020 launch